blue beaks airlines
LOGO & BRANDING
As a Delawarean, I always wondered what an airline would look like in the nation's first state. Below is a look into my process and some branding applications for Blue Beaks.
​
The goal here was to create a transportation brand that communicates the idea of safety and togetherness. What better way to convey that message than to design and brand an airline.
​
OBJECTIVE: Create a transportation brand that communicates the idea of safety and togetherness.
BRAND VISION: We fly better together
​
BRAND MISSION: Its better to travel with those you love, Flying with us means a better experience for you.
"We fly better Together"
Its better to travel with those you love, Flying with us means a better experience for you.
Logo breakdown
In order to show "togetherness" & "Safety", here is how I approached this logo design. Delaware's state bird is the Blue Hen.
Both the hen & the rooster symbolizes togetherness. The Rooster symbolizes protection and safety for the hen.
The Hen also represents safety ...How? Think of a hen with her chicks under her wings. Now Think of the passengers as the chicks.
​
You might notice two people holding hands, also representing togetherness.
​
*And yes I know... Chickens don't fly.
We fly better Together
These were some things that you might see on your next visit to Blue Beaks Airlines. Are you ready to plan your next vacation yet? If so download the BBA app now to book your flight with us!
